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AssistU VA Spotlight

AssistU is proud to put Nicole Paull in the spotlight!

Nicole Paull
Hi, I'm Nicole Paull, owner of Mainspring Enterprises. Here's the story of how I became a virtual assistant and what I bring to the people with whom I work.

During my fifteen years in the corporate world, I moved from being the person who typed someone else's letters to being the person who, as a technical writer providing sales support, picked engineers' brains and translated the information I gleaned into proposals that customers could easily grasp. That last position was what introduced me to the wide world of technology and made virtual assistance feel like a natural fit when I decided to abandon my hour-long (on a good day) commute.

I graduated from AssistU in April, 2008 and earned my stripes as a Certified Professional Virtual Assistant (CPVA) in the summer of 2009. I chose to pursue this certification because I wanted one that really stood for something. The CPVA exam is an eight-week client simulation in which you're tested on what you can actually accomplish and how you work, not just on what you can regurgitate on a written exam.

As a VA, technically I'm a generalist. But in fact, I do have a niche, albeit one without a name. The people I like to work with have all overcome some challenge and have developed proven-in-the-trenches solutions. Their businesses are built around sharing these solutions. The challenges have been diverse, which is why I say I'm a generalist. But the people have all shared this common thread.

Truthfully, administrative work isn't highly regarded by everyone, but it can make the difference between a business where things run smoothly and one where they don't. Done well, I consider it a real craft and I take pride in doing it well.

As far as favorite tasks, I surprised myself a bit by becoming quite intrigued with various facets of Internet Marketing. It's actually a lot of fun to find just the right target keyword, based on solid data, and then to craft and execute a campaign to hit the top ten in Google for that chosen phrase. It's a real charge to see the ratings climb!

I'm a lifelong learner who's a voracious reader. (Anyone who's spent a good deal of time with me will tell you that I am truly content with my nose in a book and I have the library to match!)

I love designing with a palette of plants (though I can't boast an equal attachment to weeding). I share my life with my husband, two sons, an uppity cat, and six very silly hens, including the magnificent, eggs-with-double-yolks-producing Rosie Bird.

Thanks for stopping by. If what I've shared resonates with you, drop me a line and let's see what we can create together!

For more information about Nicole, please visit her website at

And, check out Nicole's conversation with AssistU Founder, Anastacia Brice, in our Interview With a VA Series, to learn more about her!

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