Hi! My name is Esther Fleming and I am the owner of In Focus Virtual Assistance, LLC.

Before starting my VA practice in 2005, I had served almost 6 years on active duty in the U.S. Air Force, worked briefly with a government contracting firm, and finally as a Foreign Affairs Officer at the U.S. Department of State. I've managed the administrative operations of groups as small as 3-person teams to as large as a 300-person unit.

After the birth of my second son (4 months after September 11th), my entrepreneurial spirit was awakened when I discovered Assist U and the Virtual Assistance industry. For years I'd been "support personnel," expertly managing all the behind-the-scenes details and Virtual Assistance spoke to everything I was already doing except without the commute or the office politics, among other things. With Virtual Assistance, I saw a way to translate the various skills that I had honed over the years into a framework that allowed for a more flexible working environment. And Assist U helped me to wrap my mind around how to not only be a masterfully skilled technician, but also a savvy business owner.

After successfully completing Assist U's comprehensive, 20-week Virtual Training Program, I launched In Focus Virtual Assistance, LLC. Why "In Focus"? The name spoke to both where I was in my life and what I wanted to do for my clients. My personal and professional goals were more "In Focus" and I wanted to support small business owners in getting their personal and professional priorities "In Focus" as well.

On a personal level, I like simplicity. Some of my simple pleasures include riding bikes around the neighborhood with my sons, designing a dream home with my husband, and chatting on the phone with friends spread across the country. That isn't to say I don't have a bit of an adventurous spirit (ask me about jumping out of perfectly good airplane in an effort to earn my "Jump Wings" or camping out beside the Colorado River in the Grand Canyon).

My desire is to become a trusted partner for your success. People often say, "Esther, you're so quiet." I'm a listener. My goal is to understand my client's business and the direction she is trying to take it. As our relationship grows, I listen and observe so that I can take care of the little things as well as have a view of my client's "big picture" so that together, we can accomplish great things!

For more information about Esther Fleming, please visit her website at http://www.InFocusVA.com.

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